Gary’s Q&A

Listener question & Gary’s response · Transcript passage

Jeff Loftus has another question about the show and asks, “Do you have any interesting interactions with the advertising side of this show that you care to share?”

I am not involved in the day-to-day selling of advertising. I work with Glassbox Media out of New York, which handles selling advertising. Producing the show by myself every day takes up a lot of time, and I don’t have the bandwidth or the talent to do advertising sales properly.

That being said, I can’t say I really have a lot of interesting stories. I have rejected some advertisers because they aren’t a good fit for the show, and I have turned down quite a bit of money because it would have required adding another ad spot. When I started the show, I set a limit of no more than 2 ads per episode, and that is something I’m going to stick to.

Almost all of the ads you hear me read are written by me. Most advertisers give quite a bit of leeway in letting you say what you want so long as you hit a few key points.