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Volume 37I have an inside baseball question; do you record different ads for different localities?
Listener question & Gary’s response · Transcript passage
Jordan from the Discord server asks, I have an inside baseball question; do you record different ads for different localities? For example, are there ad reads you do for ads that will only air for listeners in the US, and others only for listeners in the UK, and so on, or is every sponsor the same globally?
The answer is no. This is because almost every advertiser is just looking to advertise in one country. About 80% of this podcast’s audience is in the United States, which is the market that almost every advertiser is targeting. If it is a digital product that can be downloaded, there’s no real need to run different ad reads.
If you are listening in a different country, the ads you hear will be very different. Some listeners outside of the United States and Canada will hear mostly inserted ads that are not read by me. If you are in the US and Canada, you might hear mostly ads read by me.
Based on available episode transcripts. Answers are attributed to their original episodes and may contain transcription errors or later-outdated information. Some older volumes have missing source material.